As Director of Business Development, Aviva Pearson is responsible for attracting new clients and expanding business relationships with existing clients through discovery/needs analysis, strategy development and project planning.
She liaises between client and simpleview staff to ensure the creation, execution and measurement of appropriate solutions.
On a tactical level, she identifies opportunities to design and engineer great websites (CMS) and campaigns, customized database management systems (CRM) and interactive marketing campaigns using tools and techniques created specifically for the tourism industry.
From June 2010 to January 2012 Aviva Pearson was a Business Development Manager for NVG Tourism Technology in Baldock, UK. She was responsible as an accountable for the business development, marketing, branding, marketing and PR, created and delivered global roll-out for new brand ‘NVG’ and appointed to create and deliver bespoke digital marketing and destination management solutions.
From May 2009 to June 2010 Aviva Pearson was shared CEO of North Yorkshire Destination Management Organisations in Thirsk, North Yorkshire and Executive Head of the Environment (Promoted) from September 2008 to May 2009 at Torbay Council, Torquay, Devon. She managed the delivery of tourism related regeneration and economic development projects on time and within budget, as defined in agreed Service Plans, in accordance with all council standards and procedures.
From September 2006 to September 2008 Aviva Pearson was Director of Tourism for the English Riviera Tourist Board, Torbay Development Agency, Torquay, Devon. She appointed to direct all facets of multi-level marketing management, created and implemented businesses programs to help existing and start-up businesses within the tourism and allied industries, developed an Award Winning website and implemented Digital Marketing.
From September 2003 to September 2006 Aviva Pearson was Principal Development Officer for Tourism and Marketing, Economic Development Unit, Isle of Anglesey County Council, Anglesey.
Professional Associations & Industry Recognition:
- Chairwoman of The Tourism Society UK 2011
- Board Member of the Tourism Society UK (FTS) 2004 until present
- Board Member of the Tourism Management Institute (MTMI)
- Assessor for the TMI University Tourism Degree recognition program
- Finalist for the Travolution Awards 2011 “Rising Star of the Year” Award
- Peer Advisor on Tourism for the IDeA, British Government
Claire Diaz Ortiz